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It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). The free tool above shows your website’s “authority” as calculated by Ahrefs (i. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. Let’s start with the absolute basics and answer a simple question: how many. Once your score is in the 50-60 zone, it’s really strong and once you’ve cleared that and you’re in the 60-100, you’ve got an excellent domain authority score. That. This doesn't mean you should ONLY write for search engines or on topics that you find with these strategies. AHREFs have stated that Domain Rating does not factor in other variables such as link spam, traffic, domain age, etc. Don’t forget to check trends. It provides this information on a scale that ranges from 1 to 100. Go to “More Tools” and then “Extensions. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. As a result, they would get a lift and outrun you. com below: As you can see, this is a middling domain without a lot of strength. Also known as an outbound link, an external link is a hyperlink that leads to a page or resource outside a particular website. Domain Rating was developed by Ahrefs. Choose the “Phrase match” keyword ideas report. 2. Google says that they do not use domain authority as a ranking factor while most of the SEO experts believe that there is a correlation between the domain authority and better rankings. This means it indexes the new URL instead and consolidates link signals there. NOTE. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. 3. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains: - The origins of Domain Rating (DR) - Google - AHRefs’ Domain. Rather, they are metrics created by SEO software companies to estimate how much link equity a page or a domain contains. Also, the DR of the sites linking to them. 70 – 89: The website is a topical authority in its niche. Seed keywords are the starting point of your keyword research process. If you’re a seasoned guest blogger then set the “Domain Rating” from 50 to 70. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain. 1. To find a good niche, you first have to know what you’re looking for. Build high-quality backlinks. ”. In other words, referring domains are websites that link to you, as opposed to websites that you link to. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. We use Ahrefs, though: it provides more results and allows you to customize your query with filters like preferred domain rating, organic traffic, and website traffic value. Backlink anchor text — Analyze anchor texts to see. Domain authority scores in Ahrefs, Moz and Semrush. Ahrefs Domain Rating and Page Rating. There are several tools available for checking your website load speed. Domain Rating uses a proprietary algorithm to measure backlink quantity and quality, the authority of linking websites, and the relevance of links - all in one. . For example, if your main site sits on domain. According to Ahref’s, the Domain Rating is primarily a website’s authority rating. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Google Trends is a great way to discover topics that are trending in your industry. You don’t have enough high-quality backlinks. A high Domain Rating score means that your web page has a solid backlink framework, while a low one translates to a poor profile of inbound links. Make up your own ratings. It’s good to know what Domain Rating means and how it is calculated. As Bill Slawski states, the idea behind Google’s “reasonable surfer” model is to rank web pages “based upon a probability that a person following links at random on the web might end up upon a particular page. 1. And it’s totally free! With Ahrefs checker, you can check any website, URL, or subsection to see actionable and insightful SEO metrics. After that, click on the three dots at the top right corner of your browser. It will not load data for existing tabs. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. It shows the number of unique pages crawled over the last 6 months and how it’s changed over the last 30 days, along with a breakdown by HTTP status code below the chart. Ahrefs has an Ahrefs Rank and Domain Rating. Further investigate any with the label “Link lost : (”. Awareness. In this guide, you’ll learn:Ahrefs. They both are essential scores to analyze a website’s SEO. The second step is to click on “Organic keywords” under the “Organic search” section. Ahrefs is more expensive than AnswerThePublic, but it does provide a wider range of tools. Ahrefs has their own website authority metrics to find out a domain’s SEO strength. 2. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. Inches or meters, both are correct only the unit is different. Importantly, I like that it has a 4-5-star rating across many review sites, including Trustpilot, Capterra, G2, and TrustRadius. To do this, you need to choose sites with good traffic (Organic traffic filter, for example, from 500) and a small number of backlinks (Referral domains filter, for example, up to 5). In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. It would be: PageRank for a page = (0. Domain Authority is a Moz metric that predicts a website’s performance on search engines. Method 2: Check the referring domains and pages graphs. In all cases, a. Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry. Hit “Compare”. 1. In simple terms, a 301 redirect tells the browser: “This page has moved permanently. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. See the excerpt from ahrefs. , "dofollow" links with a higher domain rating (DR). Enter a competitor’s domain in the Target section. Last year we increased organic traffic to our website by 250%. Domain Rating (DR) – An SEO metric developed by Ahrefs that looks at the quality and quantity of the backlinks to a website and scores them on a scale from 0 to 100. These websites can be a great base for building your link-building strategy. In the complex and competitive world of search engine optimization (), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. en/about-us (when you analyze the entire domain, Ahrefs will show you the UR for the home page). To discover unlinked brand mentions, you can use Ahrefs’ Content Explorer. How to check . Domain Rating (DR) is an Ahrefs metric that shows the relative strength of a website’s backlink profile. See how well your website ranks compared to other websites in the Ahrefs database (based on the size and quality of their backlink profiles, or domain ranking). Domain Authority Vs Domain Rating: The Main Differences. SaaS SEO: The Ultimate Tried & Tested Guide. DR is sometimes referred to as “Website Authority Score. Keep running through the process above to continually increase your website authority and improve SEO. It’s calculated by taking the average of all the site’s backlinks and gives you an idea about the quality of a site’s link profile. DR is a measure of the quantity and quality of the backlinks going to. Domain Rating, on the other hand, receives one score for the entire domain and shows. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. We have a Top Level Domain (TLD) of and the subdomain of . This tool adds to the company’s other main products that focus on keyword research, link building, and competitor. Even if your website didn’t lose any backlinks, other websites could gain them along the way. The name “stemming” comes from the fact that a “word stem” - the. While these two terms sound similar, they are slightly different. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. For optimal results, focus. Rank Tracker – Our most popular solution for. Due to these reasons, it has failed to be a complete SEO software. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). com, in Ahrefs Site Explorer. Use Ahrefs Webmaster Tools. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Domain rating by Backlink referring page. Link equity or “link juice” is a level of authority or value that is passed from a linking page to the page or pages it links to. However, Moz scores DA using factors such as the linking root domains, the number and quality of. Choose the “Phrase match” keyword ideas report. Domain rating is an Ahrefs metric that calculates the strength of a website's backlink profile on a scale of 0-100. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. Spy on your competitor’s organic traffic and rankings. While UR is a page-level metric, DR is a domain-level metric. In order to determine the strength of a website’s backlink profile, Ahrefs uses a logarithmic scale from 0 to 100, with 100 being the strongest. It also allows users to perform keyword research and measure important metrics like search. It also displays information such as disavow links, URL ratings, Domain Ratings, and referring domains for any website. Domain Authority is a metric created by Moz. How to check pages for HTTP status codes in Site Explorer. 0 report to see the best-performing pages. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers. Pages with lots of backlinks rank above pages that don’t. 3. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. It calculates the rating by considering various factors, such as backlinks. Follow these steps to check Domain Rating:. URL Rating (UR) – points on a scale from 0 to 100, showing the "strength" of a specific link, e. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. What is Ahrefs UR and DR? Ahrefs UR and DR are two important metrics used in SEO to measure the authority and quality of a website. For example, if a web page has a backlink from the New York Times, then it has one referring domain. Ahrefs is more expensive than AnswerThePublic, but it does provide a wider range of tools. After using Ahrefs for 3 years, I can't imagine my work life without it. Website authority is calculated based on different factors, depending on the specific tool used in the. All in all, this means that while Ahrefs. However, Ahrefs clarifies that the term "website authority" is synonymous with “domain authority” as an SEO concept, instead of Moz's own metric. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. DA and DR technically indicate a website’s domain. If all is good, you should see a. 1. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. Ahrefs Website “Authority” Checker. Due to differences in the backlinks profile which lead to particular pages, this parameter may take different values within one website. 1. Number of linking websites. , Domain Rating). How to check pages for HTTP status codes in Site Explorer. Dns Rating is a proprietary Ahrefs metric that shows the link popularity of your website compared to all other websites in the world. Go to Traffic share by domains. Pages per session. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength. e. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. g. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. 15/number of pages on the internet) + 0. Anywhere between 20-30 is getting there and between 30-50 is good. Konten tersebut harus menyajikan informasi yang lengkap dan mudah dipahami orang yang mencarinya. These metrics provide insights into different aspects ofTerminology. If it has a link from the New York Times and Forbes, that it has two referring domains. This is more than one of the top-20 most visible domains, collinsdictionary. We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each. However, these links may have some negative signals attached to them. SEMrush. To calculate DR, Ahrefs considers the number of unique domains that link to a website, the quality and authority of those domains, and the number of links pointing to the website. Pay attention that Ahrefs Rank can be very. Yes, there is variance in the data. One of the great features that both tools offer is domain analysis. Ahrefs has an Ahrefs Rank and Domain Rating. 2. Ahrefs has an astounding Content Explorer tool also. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. com, then you would need two robots. Go to Organic Keywords. ”. Site Explorer > enter domain > choose the “*. SEO's get so wrapped up in metrics. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. So, it makes sense that Ahrefs seems to prioritize these metrics. The Domain Rating is measured on a scale-out of 100. Domain Authority and Domain Rating are metrics created by Moz and Ahrefs, respectively. The bigger the number, the stronger a page's link profile is. Ahrefs intends to stay independent and focus on helping people to make useful content and to make it more accessible, with the ultimate goal of building a search engine that shares. Luckily, there are similar metrics around, one of which is Ahrefs URL Rating (UR). In other words, it looks at all the domains that point back to your website and analyses them in terms of quality and quantity, with the former making a much bigger impact on your score than the former. Use Ahrefs’ Site Explorer to check out the website’s traffic and backlinks. Step 1. Ahrefs developed its own metric called. Ahrefs DR (website authority) focuses on the strength of a domain by looking at the unique. June 1, 2021 9 min read. , yourdomain. This is a purely link-based metric, meaning it doesn’t take other SEO factors into account when determining your domain’s score. UR stands for URL Rating. , the one you see after entering a site into Site Explorer). Traffic value history chart shows you the history of your target website's or URL's traffic value, plotted on a graph. How to upload a disavowed links file in Ahrefs Site Explorer. In addition to SERP History, Ahrefs also breaks down the 10 results based on Domain Rating, URL Rating, number of backlinks and more. One difference: Whereas Ahrefs, SEMrush, and Majestic were designed to measure the strength of a domain, MOZ’s DA. A 301 redirect indicates the permanent moving of a web page from one location to another. Domain Rating and URL Rating are important metrics developed by Ahrefs to measure the authority and ranking potential of websites and webpages. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. The higher your DR score, the more dofollow backlinks you have. Traffic share = topic share aka “topical authority”. While these measurements are helpful, recollect that sites don’t rank exclusively due to. Keyword Rank Checker by Ahrefs. However, it’s still different from Domain Authority by Moz. You can see above that there’s a client 15 months in with only 0. We use it for everything SEO-related. Keyword stemming refers to Google’s capacity to recognize and understand the different forms of the same word in a specific search query. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. The results can be downloaded as a CSV, and are also available on the dashboard. Inches or meters, both are correct only the unit is different. Like “keyword difficulty,” “domain authority” and “page authority”—you may also see them called domain rating and URL rating depending on the product you use—are not Google-sanctioned terms. We then zoomed into these 5. To do that, click “URL inspection” on the menu and enter the page’s URL. What is Domain Rating (DR) or what does it mean? In this video, SEO specialist Kym Wallis explains:- The origins of Domain Rating (DR) - Google- AHRefs’ Doma. Ahrefs Review: The Bottom Line. For example, the limitations on keyword results and the absence of crucial SEO functions. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. domain/*, domain/*, Prefix and URL mean? What are broken backlinks? What is Ahrefs Rank (AR)? What are broken links?Ahrefs rank. URL Rating (UR) Domain Rating (DR) Ahrefs Rank (AR) But before I explain what each of these SEO metrics means (and how we calculate them), I’d like to take a moment to brag about the MONSTROUS infrastructure that powers Ahrefs. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. domain. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. At Ahrefs, the domain achieves a domain rating of 92 out of 100 points. Ahrefs is aimed at a range of customers, including content marketers, agencies, bloggers, ecommerce owners, and more. Meta refresh redirect. They also explicitly state that DA isn’t a metric Google uses to. Last year we increased organic traffic to our website by 250%. A page is given an initial PageRank score based on the links pointing to it. Link juice is calculated by dividing the DR of the linking domain by the number of unique domains it links to. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. In SEO, website authority is determined by the number and quality of the links pointing at it. URL parameters and hash parameters are not parts of the URL slug. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. How to find the backlinks identified by Ahrefs on the target page. Ahrefs offers the best set of tools for SEO analysis and backlinks. What Is Domain Rating. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. What does ur mean in Ahrefs? URL Rating (UR) shows the strength of a target page’s backlink profile on a logarithmic scale from 0 to 100, with latter being the strongest. It does this on a logarithmic scale of 0 - 100. Hit “Compare”. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. Domain Rating (DR) A metric that shows the overall strength of a website’s backlink profile on a scale of 0 to 100. April 8, 2020 9 min read. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink. , Domain Rating). Standard at $199 a month – brilliant for medium businesses. It is the opposite of an internal link, which links to URLs within the same domain. Because of. Check your organic traffic in Ahrefs’ Site Explorer. Business, Economics, and Finance. Domain Rating (DR) is a metric developed by SEO software suite, Ahrefs, that reveals the strength of a website’s backlink profile (in both quality and size). Ahrefs Dashboard. e. com) entire database of pages, domains, and links using search operators. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). If a domain has many more backlinks, it makes sense to restrict the results to e. This measures the strength of a website’s backlink profiles with a rating of 0-100. 1. It should be named “robots. The report gives you an estimate of the total number of people that visit your site or that of your competitor. The highest mark represents a site’s best ability to rank better. Good URL slugs are usually in an easy-to-read format which helps the readers and search engines better understand the content on the page. While there are hundreds of factors at play in Google’s algorithm, the number of backlinks from unique websites to a page seems to be a strong one. Link building is the process of getting other websites to link to pages on your website. A website with a higher DR is more likely to rank higher in search engine results pages (SERPs) for relevant keywords. It runs on a scale from zero to a hundred. The reason is simple: this metric is used to determine the “quality” of a website, and in many cases to qualify link opportunities as good or not that good. Domain rating can […]The domain rating is a score from 0 – 100, which measures the strength of your backlink profile. ”. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Ahrefs Domain Rating metric indicates the overall strength of the website’s backlink profile. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. It’s called Ahrefs Webmaster Tools. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Meta description. So, you know that you can trust Ahrefs to deliver the goods! About UbersuggestAhrefs presents the results as ‘Domain rating’, while SEMrush presents them as ‘Authority score ‘. Each result in the response costs 0. Enter your domain in the Competitors section. SEO software company Ahrefs invented the DR score as a way for marketers and SEO professionals to track a website’s backlinks. 3. ” The first result, Yelp, has an incredibly high domain rating and over 91 million backlinks according to Ahrefs. When considering your Domain Authority, Moz also looks at the authority of the linking domains. With a glossary, your content calendar is practically set for the next year and beyond. Similarly, DA and DR both are units defined by Moz and ahrefs. DR –Domain Rating is how strong Ahrefs thinks your entire website’s backlink profile is compared to other sites in its database. Source. So what does this actually mean? According to Ahrefs, the CPC. Measured logarithmically, Ahrefs uses a scale from 0 to 100 to quantify the rating, with 0 as the weakest and 100 as the strongest. In their blog post announcing the change, they show the difference in DR levels as shown below:. com and your blog sits on blog. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Go to the Matching terms report and filter for a minimum volume of 10. The relationship between domain authority and search engine rankings. Advanced at $399 a month – great for large businesses. Then, as you get more established and build up your domain rating, your site has a better chance of ranking with those more challenging keywords. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . Domain Rating (DR) shows the strength of a website's backlink profile. And only around 320,000 get more than 300 monthly organic visits, which is around 0. Essentially, the higher the number, the. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . metricsWith a simple search, we get more than 5,000 pages that mention Hunter. When used correctly, they can help improve your SEO rankings. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. Click the Content Gap report. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. Go to the Organic keywords report. 2. In simple terms, when they detect duplicate content, they group the URLs into one cluster. How does Ahrefs calculate Domain Rating? A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). SEMrush. Domain Rating is a metric Ahrefs uses to show how strong a website’s backlink profile is, both qualitatively and quantitatively. In this guide, we’ll cover: Types of organic search results. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. Ahrefs DR is based on the number and quality of. Ahrefs is the ultimate SEO toolkit that savvy businesses and individuals turn to for leveling up their website's ranking in search engines worldwide. You come back and tell me either in inches or meters. Ideally, a good affiliate niche has these: Your own interest*. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. What does Ahrefs domain rank mean? Ahrefs domain rank (AR) is the order in which all the websites in Ahrefs database rank in terms of the quality of the website backlink profile. DR is sometimes referred to as “Website Authority Score. The report gives you an estimate of the total number of people that visit your site or that of your competitor. Domain Rating (Ahrefs) Each system is based on the information each tool gathers about domains. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It makes sense to buy Ahrefs if you need an all-in-one platform. SEO Score Checker Tools Ahrefs Site. . It’ll show the basic information, like keyword rank, average position, and some historical metrics. Enter your seed keywords. Enter your domain in the Competitors section. Find topics with search traffic potential. 3. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. e. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. By Helen and 5 others24 articles. In the Overview tab, you can view the Authority Score (which is domain authority). Backlinks or inbound. This is more than one of the top-20 most visible domains, collinsdictionary. Use internal site search for keyword research. com. Moz Domain Authority and Ahrefs Domain Rating have a number of things in common. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. If you were looking for low-competition informational keywords for a blog, you can do the same. Meta charset. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. AHREFs have stated that Domain Rating does not factor in other variables such as link spam, traffic, domain age, etc. If you already know which keyword you want to rank higher for, skip this step. Enough interest to make it profitable. Keyword Rank Checker takes a snapshot of the top 10 positions and highlights your current position for the keyword, even though it’s not in the top 10 yet. Use the referring domains and pages graphs in Ahrefs’ Site Explorer to quickly identify spikes in your backlink profile. After the analysis is complete, it’s time to move on to step two, competitor keyword research. They do this by making your searches more precise and focused. URL Rating (UR) is an SEO metric developed by Ahrefs that represents the strength of the page’s backlink profile. So, in this.